Brand identity · Product identity
EasyTax — Tax Made Easy
Brand and product identity for a tax-filing app, developed with Envisionar Design Atelier.
Tax is one of the most anxiety-inducing topics in any language. EasyTax needed a brand that removed the anxiety, not by hiding the complexity, but by reframing it as something navigable.
01 · Approach
A system you can navigate.
Brand and product identity for a tax-filing app, including the “Tax Avatar” onboarding concept, mobile UI and stationery. A modular system built for rapid scalability across digital and print touchpoints, developed and delivered in under three weeks together with Envisionar Design Atelier.
The Tax Avatar system later became the conceptual foundation for the German Tax Literacy 101 course.
02 · Identity in use
Board, app, stationery.
Brand guidelines, mood board, mobile logo and onboarding screens, and the iPad display.
On the Envisionar site
