Featured project
EasyTax — Tax Made Easy
A brand identity and digital collateral system that turns fiscal processes into friendly user journeys.
- Built in under three weeks
- Tax Avatar system
- Basis of the German Tax Literacy 101 course
BRAND DESIGN & VISUAL STRATEGY
From Visual Identity to Built Reality.
A portfolio of selected works exploring how brand identity takes shape through structure, rhythm, and clear conceptual frameworks.
Featured
Three places to start.
Logofolio
Identity marks
Selected marks, each constructed on a grid and tested from favicon to facade.
- Precision at every scale
- Marks for building and luxury sectors
- Every proportion intentional
Brand mockups
Gordey Groups mockups
Bronze letterforms on a concrete wall and the digital applications.
- Wall signage and screens
- Shown at the Vernacular Branding micro-exhibition
- Presentation work
Logofolio
Identity marks — precision at every scale.
A logo must keep its integrity from favicon to building facade. Each mark is constructed on a grid, every proportion intentional.
Explore projects
Identity and web work.
Envisionar Design Atelier — Identity & Website
Brand identity and website for the Nagpur studio of Prof. Bhuleshwar Mate: fifty years of applied arts, rebuilt for a new practice.
Vernacular Branding — Identity, Book & Website
The identity system, hardcover book design and website for Vernacular Branding, co-authored with Prof. Bhuleshwar Mate.
EasyTax — Tax Made Easy
Brand and product identity for a tax-filing app: Tax Avatar onboarding, mobile UI and stationery.
Datamines — Identity, Web & Stall
Brand identity, brochure, web and dashboard design and an exhibition stall for a manufacturing-software company.
Aureum & Bentley
A speculative luxury real-estate brand world: a novel, a brand deck and mockups.
Sculpting Prestige Through Design
Luxury branding and digital strategy for elite real estate and architectural endeavors.
Brand Identity Methodology
How every brand project in this portfolio is built — the sequence, the questions, and the architectural discipline beh…
For sale
Ready-to-sell identities.
Ready to sell
Rune — Brand identity
A brand system for a print and editorial design studio: the mark, the palette, the type, the voice, and the way it lives across paper and screen.
Ready to sell
Formweise — Brand identity
A brand identity for an enterprise analytics infrastructure company: a sculptural serif wordmark in signal orange, with a homepage, a live-dashboard concept and brand guidelines.
Ready to sell
Ockham — Brand identity
A brand identity for a compliance-technology company: a refined serif wordmark and a shield mark in deep green, built on the idea that simplicity is security.
Ready to sell
Jatakaa — Brand identity
A brand mark for a business group: a stepped square symbol in black and gold with a clean wordmark, shown on dark and light grounds.
Ready to sell
MirrorSpace — Brand identity
A brand identity for a luxury lifestyle, tech-accessory and travel-goods brand: leather duffels and passport holders, tech sleeves, phone cases and charging pads, and premium stationery. A chrome ms monogram, a mirrored serif wordmark and a palette of deep red, coral and blues tie technology, travel and personal style together.
Brand mockups
Identity mockups.
Presentation mockups of brand identities, shown at the Vernacular Branding micro-exhibition.
Saj — Identity mockups
Presentation mockups for the Saj identity.
Sattvam Solutions — Identity mockups
Presentation mockups for the Sattvam Solutions identity.
Neemboli — Identity mockups
Presentation mockups for the Neemboli identity.
Gordey Groups — Identity mockups
Presentation mockups for the Gordey Groups identity.
Methodology
Why this approach?
Traditional graphic design often works on the facade. I develop identities from the ground up. My studies at the Städelschule taught me to see architecture as a medium, and every design project benefits from that mix of technical precision and cultural research.
“Design is not decoration. It is the structure of meaning.”